Founded in 1988, Courant ValuMail is delivered via the US Postal Service to more approximately 1.2 million households within Connecticut and Massachusetts. ValuMail offers 100% coverage, the flexibility to target by zip zones, and shared cost of distribution with numerous quality advertisers. Specialty advertising products that are delivered in a “wrap” by US Postal Service. By using our shared-mail product, ValuMail, advertisers can reach almost every household in their market area. An advertiser can choose to reach all 1.2 million households in our market -- with 100% penetration:
- Connecticut – including Hartford area, New Haven area, Waterbury area, and New London area
- Massachusetts – including Springfield area and Worcester area
And we can reach 125 million more households throughout the country with our direct mail affiliate network.
Tribune Direct – Hartford Courant Media Group is a full-service direct marketing provider with a highly accurate local touch. Our direct marketing services include one-to-one cross-channel solutions with the exact messages to the exact customers, delivered through Direct Mail and electronic email. Tribune Direct combines the national reach of five direct mail facilities located throughout the United States.
A weekly broadsheet advertising jacket bought for full run, that carries ad inserts bought by ZIP code, reaching the Hartford metro non-subscriber audience. Full delivery by US Postal Service to 379,000 households every Thursday/Friday.
A requested advertising wrap with coupons and inserts delivered to Courant non-subscribers. Targeted to select high-demographic households, the HC Select weekly wrap advertising product has Zip-Zone distribution. Advertiser Benefits – Consumers are opting-in to receive Hartford Courant Sunday Select in their homes – Increased penetration in highly desired Zip codes where engaged shoppers reside.