HCMG reaches 72% of adults in the Hartford-New Haven DMA (86% of adults in Hartford Metro).

  • 75% of those adults are homeowners
  • 54% have HH incomes above $75,000.  36% have HHI above $100,000.
  • 65% have attended college.  35% are college grads or more.
  • 50% are between the ages of 25 – 54.
  • Median household income is $64,427 – 20% above the U.S. average.

  • Population:  2.65 million
  • Households:  1.04 million
  • Median Effective Buying Income (EBI):  $52,367 (15% above U.S. average)
  • Aggregate EBI:   $69.86 billion – 25th among all DMAs

Source:  Scarborough 2017 Release 2 (Aug 2016-Jul 2017); Nielsen 2017 for population, households, and EBI.